![]() ![]() It is important to note that the risk is not only in the leakage of data but also in the cross-use of the data with the customer profile for third-party purposes that are beyond the interests of the company and its users. The risks associated with social media chat tools are too high for businesses and can affect both companies and customers. Therefore, it is really crucial that companies become aware of this situation, promoting the use of direct, secure, and truly private channels to communicate with their customers with technical conditions that they can supervise or control. In conclusion, the most surprising thing is that despite all news warnings, major scandals that have occurred, evidence of the business or geopolitical risks behind the big data, WhatsApp is still the most used app by companies, followed closely by Messenger, Tiktok or Instagram. Additionally, this mode allows for encrypted communications with higher quality audio or video than the phone so that customers can contact companies anytime and from anywhere in the world through the Internet. Customizable links with their own domain can be used, dedicated nodes can be used towards the contact center, guaranteeing reliable and secure conversations. These channels can be accessed through web browsers from existing mobile devices without requiring specific applications, downloads or plugins. How we can solve it…įortunately, today there is the possibility of implementing real-time telecommunications technology that allows companies to connect directly with their customers easily and efficiently, without the need for WhatsApp, TikTok, Messenger, …etc. ![]() To avoid such exposure to their business, companies need an exclusive, controlled, and unmediated digital connection with their customers, ensuring secure communications for both parties. What are the consequences…Ĭompanies that use or incorporate them without much considerations, run the potential risk of losing the trust of their customers and affecting their brand reputation, if information about their transactions or consumption habits is leaked to competitors or worse, receiving complaints from customers as a result of direct or indirect use of that data. Consequently, these channels do not offer complete security for exchanging personal information, making purchases of products or services, sharing commercial data, and also do not guarantee the protection of health, social, or financial data in transactions made. Multiple experts and government institutions have already exposed and warned about the dangers of these social media chat applications where personal conversation data has been compromised from both Meta with Facebook, WhatsApp or TikTok on multiple occasions due to vulnerabilities or leaks by the same provider companies or even for possible unofficial uses with third parties. As a result, the need to find alternative channels in these alternatives has arisen, easy but not without introducing other types of problems. Unsolicited commercial calls, telemarketing harassment, and phone phishing are just a few examples of how the misuse of the phone has led to this situation. ![]() ![]() How we got here today…Īlthough historically the telephone is the most secure and widely used communication channel, its obsolescence in a digital environment and increasing abuse has led younger and even older consumers to gradually move away from it. While many companies minimize the impact by thinking that their business is not critical, the truth is that habit data does not need to be critical to be very valuable when aggregated from multiple communications, resulting in high value for many purposes. Especially noteworthy is the fact that the use of these solutions implies that a third party has access to your customers’ profiles and can share that information in various ways. Although it is tempting to use these options because they are very popular and familiar among consumers, it is important to consider all risks involved. However, these channels are not completely secure or private, which can be dangerous for both companies and customers. In the current digital context, companies are increasingly accustomed to and promoting buttons the use of Instant Messaging or similar social media tools on their websites such as Meta ones: WhatsApp, Messenger, Instagram, or TikTok to chat with their customers openly. Dangers of Instant Messaging apps for businesses: WhatsApp, Messenger, TikTok. ![]()
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